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One primary objective of today’s media enterprise is to build robust multi-screen audience engagement. Today’s consumer wants to view content on multiple platforms, fueling the need for a personalized experience. As content acquisition costs increase and consumers actively pursue cheaper avenues, media enterprises are being pushed towards exploring new monetization models. Therefore, as the consumer-focused approach becomes the pivotal go-to-market strategy, there is a rapid shift towards using data science to gain actionable insights. These challenges paved the way for RSG Media to launch its Big Knowledge Platform for media analytics in September 2015. Ovum believes that Big Knowledge lies at the epicenter of structured and unstructured data, driving unique insights across multi-screen engagement while accelerating profitability.
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