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Moving Beyond Age and Gender: What Should the TV Business be Measuring
Webinar Date and Time: Wednesday, July 6, 2016 2:00 PM ET
For decades, the TV business has been ruled by "the demo"--demographic ratings based on age (18 to 49, 25 to 54, etc.) and race and gender. In essence, viewers who look alike. But the rise of Net viewing has unleashed Big Data that go far beyond that shallow categorization by targeting people who “act” alike— who share the same interests, watch the same kinds of shows and buy the same products. The hard part is to manage this mountain of data and deliver on its promising future. Join this webinar to find out how to do it successfully.
John Curran, Director, Media Analytics, RSG Media
As the Director of Media Analytics, John helps solve complicated business problems for media companies through the use of data science and application engineering. With 7 years of commercial advertising experience, John’s industry knowledge and creativity are vital to RSG Media’s sustained success and growth. Prior to RSG Media, John spent 4 years at AMC Networks (AMC, WEtv, IFC, Sundance & BBC-A) on the AMC ad sales team and 3 years working on the national cable buying team for Initiative Media. John holds a BS from Rensselaer Polytechnic Institute (R.P.I.).
Gabe Bevilacqua, Vice President of Product Management, Viacom Vantage
A market leader in advanced predictive targeting, analytics and custom data operations for agencies and advertisers. Bevilacqua works with the data strategy team to develop and implement an innovative suite of data products.He has over a decade of experience in data-driven marketing technology. Prior to joining Viacom in 2015, Bevilacqua was the Chief Operating Officer at the company he co-founded, Rallyverse, a content marketing platform that powers social media and content campaigns for Fortune 500 clients. Previously, he spent six years at Microsoft working on their digital advertising platform, most recently as Director of the Advertiser Tools Business Group for the Atlas Advertiser Suite. He also held positions as Global Brand Manager for Guinness World Records, and held business development roles at Urbanfetch and Cductive. He graduated from Princeton University and holds an MBA from Columbia Business School.
Dennis Kneale, Consultant, Broadcasting & Cable
Kneale is an independent journalist and media-strategy consultant in New York. He spent six years as an anchor and senior correspondent at CNBC and Fox Business Network, after nine years as the managing editor of Forbes magazine (1998-2007).He started his career at The Wall Street Journal, where he rose to senior editor. He focuses on technology, media & entertainment, healthcare & science, and Wall Street and private equity.
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